A Conference App Utilizing the iPad’s Respectable Camera

A database-driven mobile lead generation tool for reps at multiple national conferences.

Client:
Shire

Medium:
Interactive (Touchscreen)

Involvment:
Conceptual Designer

Project Details:

The client previously utilized large touchscreen TV’s to capture attendee data, but for this event a tool was needed that was smaller, mobile, and that could tie in with the conference database. The iPad platform proved an excellent match because of it’s high-resolution screen, very sharp built-in camera, and Wi-Fi connectivity.

Tradeshow reps simply captured an image of someone’s conference badge, our database then pulled the attendee’s info into the registration portion of the flow, we set them up to receive an branded e-mail, and thanked them for coming to the event. An effecient experience for all.

Shire Conference Home Screen App Icon

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